A dated, desktop-only rental site, rebuilt into a modern, mobile-first home for a nationwide two-way radio rental business — with a clear path from landing to quote.
Same business, same 30-year reputation — a completely different first impression.
USA Radio Rentals supplies professionally programmed two-way radios to businesses and live events across the country — shipped same-day and next-day, with onsite technicians for the jobs that can't afford a dropped call. They've been at it since 1994.
The business was strong. The website wasn't keeping up — and it was the first thing a prospective renter saw.
The previous site was a dated WordPress build: image-based "Quote" buttons, three flat product boxes, Google+ still listed in the footer, and three different phone numbers competing for attention. There was no real content hierarchy and no clear path to the one action that matters — requesting a quote.
Worst of all, it wasn't responsive. The crews and event coordinators who rent radios are often on a phone at a job site — and the old site barely worked there.
Structure first. A radio rental business isn't one audience — it's event producers, warehouse and construction managers, security teams, and film crews, each renting for different reasons. I built an architecture that gives each a clear path, and put the quote request at the center of the whole experience.
Rentals, services, industries, and locations each get their own clear section — so a film-set coordinator and a warehouse manager each find their path fast.
An inline get-a-quote widget on the homepage — event date, number of radios, ZIP — turns a vague "contact us" into an immediate, low-friction first step.
Rebuilt responsive from the ground up, so the site works for crews checking it from a job site — not just from a desktop.
A radio-rental business lives or dies on showing up the moment someone needs it. So the new site is built as much for Google as for people — with plain-English buyer's guides (analog vs digital, do I need a repeater?) layered in to earn trust and search traffic at the same time.
Dedicated pages for two-way radio rentals across 22 metros — Atlanta to Seattle — so the business ranks for "radio rental near me" in every market it serves, not just nationally.
Individual pages for the radios people search by name — Motorola CP200, XPR7550, intrinsically-safe and air-band models — capturing high-intent product searches at the bottom of the funnel.
An interactive estimator that sizes an order by venue and headcount — turning a vague "how many do I need?" into a qualified quote request.
The new site does what the old one couldn't: it tells a multi-service-line story clearly, works on a phone, and puts a quote request one tap away — while carrying the credibility of a business that's been trusted since 1994.
That's the Professional tier in practice: not just a prettier site, but the right structure underneath it — so every audience finds its path and the next step is always obvious.
"Wow, Liz knocked it out of the park!!! Impressive website from an impressive developer. Thanks, Liz!" — Paul W., USA Radio Rentals
Free 30-minute discovery call. A written proposal with a fixed quote and timeline. A response within two business days.