A dated, desktop-only rental site, rebuilt into a modern, mobile-first home for a nationwide two-way radio rental business — with a clear path from landing to quote.
Same business, same 30-year reputation — a completely different first impression.
USA Radio Rentals supplies professionally programmed two-way radios to businesses and live events across the country — shipped same-day and next-day, with onsite technicians for the jobs that can't afford a dropped call. They've been at it since 1994.
The business was strong. The website wasn't keeping up — and it was the first thing a prospective renter saw.
The previous site was a dated WordPress build: image-based "Quote" buttons, three flat product boxes, Google+ still listed in the footer, and three different phone numbers competing for attention. There was no real content hierarchy and no clear path to the one action that matters — requesting a quote.
Worst of all, it wasn't responsive. The crews and event coordinators who rent radios are often on a phone at a job site — and the old site barely worked there.
Structure first. A radio rental business isn't one audience — it's event producers, warehouse and construction managers, security teams, and film crews, each renting for different reasons. I built an architecture that gives each a clear path, and put the quote request at the center of the whole experience.
Rentals, services, industries, and locations each get their own clear section — so a film-set coordinator and a warehouse manager each find their path fast.
An inline get-a-quote widget on the homepage — event date, number of radios, ZIP — turns a vague "contact us" into an immediate, low-friction first step.
Rebuilt responsive from the ground up, so the site works for crews checking it from a job site — not just from a desktop.
A radio-rental business lives or dies on showing up the moment someone needs it. So the new site is built as much for Google as for people — with plain-English buyer's guides (analog vs digital, do I need a repeater?) layered in to earn trust and search traffic at the same time.
Dedicated pages for two-way radio rentals across 22 metros — Atlanta to Seattle — so the business ranks for "radio rental near me" in every market it serves, not just nationally.
Individual pages for the radios people search by name — Motorola CP200, XPR7550, intrinsically-safe and air-band models — capturing high-intent product searches at the bottom of the funnel.
An interactive estimator that sizes an order by venue and headcount — turning a vague "how many do I need?" into a qualified quote request.
The new site does what the old one couldn't: it tells a multi-service-line story clearly, works on a phone, and puts a quote request one tap away — while carrying the credibility of a business that's been trusted since 1994.
That's the Professional tier in practice: not just a prettier site, but the right structure underneath it — so every audience finds its path and the next step is always obvious.
After launch, quote requests went from 1–2 a month to 3–4 a day.
Driven by the SEO-first rebuild, and without paying for Google Ads.
"Liz Hunter Design gave our 30+ year old business new life. Our SEO is back now, and we don't have to pay Google Ads for it. We received more quote requests our second week with the new site than the entire month before." — Paul W., USA Radio Rentals
Start with a quick call or email, whichever you prefer. A written proposal with a fixed quote and timeline, and a response within two business days.